/* =========================================================
   Magazine do Kilo — Landing page
   Paleta derivada do logo: azul-marinho + laranja + branco
   ========================================================= */
/* Fontes auto-hospedadas (SIL Open Font License) — sem dependência externa */
@font-face{font-family:"Bricolage Grotesque";font-style:normal;font-weight:200 800;font-display:swap;src:url(../fonts/bricolage-grotesque-latin-wght.woff2) format("woff2")}
@font-face{font-family:"Plus Jakarta Sans";font-style:normal;font-weight:200 800;font-display:swap;src:url(../fonts/plus-jakarta-sans-latin-wght.woff2) format("woff2")}
@font-face{font-family:"Plus Jakarta Sans";font-style:italic;font-weight:200 800;font-display:swap;src:url(../fonts/plus-jakarta-sans-latin-wght-italic.woff2) format("woff2")}

:root{
  --navy-950:#07102A;
  --navy-900:#0B1730;
  --navy-800:#10224A;
  --navy-700:#18306A;
  --royal:#2346A0;           /* faixa "Roupas infantis no kilo" do logo */
  --orange:#FF7206;          /* laranja do logo */
  --orange-600:#F06500;
  --orange-ink:#C24E00;      /* laranja para texto sobre fundo claro (AA) */
  --yellow:#FFB21A;          /* filete amarelo das letras do logo */
  --cream:#FFF5EA;
  --cream-2:#FFEBD6;
  --white:#FFFFFF;
  --ink:#0B1730;
  --muted:#4A5675;
  --line:rgba(11,23,48,.12);

  --font-display:"Bricolage Grotesque", "Plus Jakarta Sans", system-ui, sans-serif;
  --font-body:"Plus Jakarta Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;

  --radius-sm:12px;
  --radius:20px;
  --radius-lg:32px;
  --shadow:0 18px 40px -18px rgba(7,16,42,.35);
  --shadow-lg:0 30px 70px -25px rgba(7,16,42,.55);
  --container:1180px;
  --gutter:clamp(16px,4vw,32px);
  --section:clamp(64px,9vw,120px);
  --ease:cubic-bezier(.22,1,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  margin:0;font-family:var(--font-body);font-size:1rem;line-height:1.6;color:var(--ink);
  background:var(--white);-webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{margin:0;font-family:var(--font-display);line-height:1.05;letter-spacing:-.02em}
p{margin:0}
ul,ol{margin:0;padding:0;list-style:none}
address{font-style:normal}
figure{margin:0}
.i{width:1.15em;height:1.15em;flex:none;display:inline-block;vertical-align:-.18em}
.container{width:100%;max-width:calc(var(--container) + var(--gutter)*2);margin-inline:auto;padding-inline:var(--gutter)}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip{position:absolute;left:-9999px;top:8px;z-index:200;background:var(--orange);color:var(--navy-900);padding:10px 16px;border-radius:10px;font-weight:700}
.skip:focus{left:8px}
:focus-visible{outline:3px solid var(--yellow);outline-offset:3px;border-radius:6px}

/* ---------- Tipografia utilitária ---------- */
.eyebrow{
  display:inline-flex;align-items:center;gap:.5em;font-weight:800;font-size:.8rem;
  letter-spacing:.14em;text-transform:uppercase;color:var(--orange-ink);margin-bottom:14px;
}
.eyebrow::before{content:"";width:22px;height:3px;border-radius:3px;background:currentColor}
.eyebrow .i{display:none}
.eyebrow--light{color:var(--yellow)}
.eyebrow--light .i{display:inline-block}
.eyebrow--light::before{display:none}
.eyebrow--navy{color:var(--navy-900)}
.h2{font-size:clamp(2rem,1.3rem + 3vw,3.4rem);font-weight:800;color:var(--navy-900)}
.h2--light{color:var(--white)}
.h2--navy{color:var(--navy-900)}
.text-orange{color:var(--orange)}
.section{padding-block:var(--section)}
.section__head{max-width:720px;margin-bottom:clamp(32px,5vw,56px)}
.section__head--split{max-width:none;display:flex;align-items:flex-end;justify-content:space-between;gap:24px;flex-wrap:wrap}
.section__lead{margin-top:16px;font-size:1.075rem;color:var(--muted);max-width:600px}

/* ---------- Botões ---------- */
.btn{
  --bg:var(--orange);--fg:var(--navy-900);
  display:inline-flex;align-items:center;justify-content:center;gap:.6em;
  min-height:52px;padding:14px 24px;border-radius:999px;border:2px solid transparent;
  background:var(--bg);color:var(--fg);font-family:var(--font-body);font-weight:800;font-size:.95rem;
  letter-spacing:.04em;text-transform:uppercase;text-decoration:none;cursor:pointer;
  transition:transform .25s var(--ease),box-shadow .25s var(--ease),background .2s,color .2s,border-color .2s;
  -webkit-tap-highlight-color:transparent;white-space:nowrap;
}
.btn .i{width:1.3em;height:1.3em}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0) scale(.98)}
.btn--primary{box-shadow:0 10px 0 -2px var(--orange-ink),0 18px 30px -12px rgba(255,114,6,.7)}
.btn--primary:hover{background:#FF8424;box-shadow:0 12px 0 -2px var(--orange-ink),0 22px 34px -12px rgba(255,114,6,.8)}
.btn--primary:active{box-shadow:0 5px 0 -2px var(--orange-ink),0 10px 20px -12px rgba(255,114,6,.7)}
.btn--lg{min-height:58px;padding:16px 28px;font-size:1rem}
.btn--sm{min-height:44px;padding:10px 18px;font-size:.8rem}
.btn--ghost{--bg:transparent;--fg:var(--white);border-color:rgba(255,255,255,.45)}
.btn--ghost:hover{border-color:var(--white);background:rgba(255,255,255,.08)}
.btn--outline{--bg:transparent;--fg:var(--navy-900);border-color:var(--navy-900)}
.btn--outline:hover{--bg:var(--navy-900);--fg:var(--white)}
.btn--wa{--bg:var(--orange);--fg:var(--navy-900)}
.btn--ig{--bg:var(--navy-900);--fg:var(--white);box-shadow:0 10px 0 -2px var(--navy-950)}
.btn--ig:hover{--bg:var(--navy-700)}

/* =========================================================
   HEADER
   ========================================================= */
.header{position:absolute;inset:0 0 auto;z-index:50;padding-top:10px}
.header__inner{display:flex;align-items:center;justify-content:space-between;gap:16px}
.header__logo img{height:clamp(70px,8vw,100px);width:auto;filter:drop-shadow(0 6px 14px rgba(0,0,0,.25))}
.nav{display:flex;align-items:center;gap:28px}
.nav a:not(.btn){color:var(--white);text-decoration:none;font-weight:700;font-size:.95rem;position:relative;padding:6px 0}
.nav a:not(.btn)::after{content:"";position:absolute;left:0;right:0;bottom:0;height:3px;border-radius:3px;background:var(--orange);transform:scaleX(0);transform-origin:left;transition:transform .3s var(--ease)}
.nav a:not(.btn):hover::after{transform:scaleX(1)}
.burger{display:none;width:48px;height:48px;border-radius:14px;border:2px solid rgba(255,255,255,.3);background:rgba(11,23,48,.5);backdrop-filter:blur(6px);cursor:pointer;flex-direction:column;align-items:center;justify-content:center;gap:5px}
.burger span{width:20px;height:2.5px;border-radius:2px;background:var(--white);transition:transform .3s var(--ease),opacity .2s}
.burger[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.burger[aria-expanded="true"] span:nth-child(2){opacity:0}
.burger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}

@media (max-width: 980px){
  .burger{display:flex;position:relative;z-index:60}
  .nav{
    position:fixed;inset:0;z-index:55;flex-direction:column;justify-content:center;gap:10px;
    background:var(--navy-900);padding:96px var(--gutter) 40px;
    opacity:0;visibility:hidden;transition:opacity .3s,visibility .3s;
  }
  .nav a:not(.btn){font-family:var(--font-display);font-size:1.8rem;font-weight:800;padding:8px 0}
  .nav__cta{margin-top:20px;min-height:56px;font-size:.95rem}
  .nav.is-open{opacity:1;visibility:visible}
  body.menu-open{overflow:hidden}
}

/* =========================================================
   HERO
   ========================================================= */
.hero{
  position:relative;overflow:hidden;color:var(--white);
  background:var(--navy-900);
  padding:clamp(120px,14vw,150px) 0 clamp(56px,7vw,96px);
}
.hero__bg{
  position:absolute;inset:0;pointer-events:none;
  background:
    radial-gradient(60% 70% at 85% 30%, rgba(35,70,160,.65), transparent 70%),
    radial-gradient(40% 50% at 10% 100%, rgba(255,114,6,.18), transparent 70%),
    url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120' viewBox='0 0 120 120'%3E%3Cg fill='none' stroke='%23ffffff' stroke-opacity='.03' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M30 30a6 6 0 1 1 6 6c-3 0-6 3-6 6v3l-22 15h44z'/%3E%3Cpath d='M86 80l14-6 14 6v22H86z'/%3E%3Ccircle cx='96' cy='86' r='2'/%3E%3C/g%3E%3C/svg%3E");
}
.hero::after{ /* recorte inferior ondulado */
  content:"";position:absolute;left:0;right:0;bottom:-1px;height:40px;
  background:var(--orange);
  clip-path:polygon(0 70%,5% 55%,10% 70%,15% 55%,20% 70%,25% 55%,30% 70%,35% 55%,40% 70%,45% 55%,50% 70%,55% 55%,60% 70%,65% 55%,70% 70%,75% 55%,80% 70%,85% 55%,90% 70%,95% 55%,100% 70%,100% 100%,0 100%);
}
.hero__grid{
  position:relative;display:grid;
  grid-template-columns:minmax(0,1fr) minmax(280px,340px);
  grid-template-areas:"head media" "body media";
  column-gap:clamp(32px,6vw,96px);align-items:start;
}
.hero__head{grid-area:head;align-self:end}
.hero__body{grid-area:body}
.hero__media{grid-area:media;align-self:center;display:flex;flex-direction:column;align-items:center;gap:26px}
.hero__title{
  font-size:clamp(2.6rem,1.5rem + 4.6vw,4.9rem);font-weight:800;line-height:.98;letter-spacing:-.035em;
}
.hl{color:var(--orange)}
.hl--line{position:relative;white-space:nowrap}
.hl--line::after{
  content:"";position:absolute;left:0;right:0;bottom:-.08em;height:.16em;
  background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 12' preserveAspectRatio='none'%3E%3Cpath d='M2 8C40 2 80 2 110 6s60 4 88-2' fill='none' stroke='%23FFB21A' stroke-width='5' stroke-linecap='round'/%3E%3C/svg%3E") center/100% 100% no-repeat;
}

/* etiqueta de preço — formato de tag de roupa */
.kilo-tag{
  position:relative;display:inline-flex;align-items:center;gap:18px;margin-top:32px;
  background:var(--orange);color:var(--navy-900);
  padding:14px 26px 14px 46px;border-radius:10px 20px 20px 10px;
  clip-path:polygon(26px 0,100% 0,100% 100%,26px 100%,0 50%);
  transform:rotate(-2deg);transform-origin:left center;
  filter:drop-shadow(0 8px 0 var(--orange-ink)) drop-shadow(0 18px 22px rgba(0,0,0,.35));
}
.kilo-tag__hole{position:absolute;left:18px;top:50%;width:13px;height:13px;margin-top:-6.5px;border-radius:50%;background:var(--navy-900);box-shadow:inset 0 2px 3px rgba(0,0,0,.4)}
.kilo-tag__slogan{display:flex;align-items:center;gap:10px;max-width:170px;font-family:var(--font-display);font-weight:800;font-size:1.05rem;line-height:1.1}
.kilo-tag__slogan .i{width:30px;height:30px;flex:none}
.kilo-tag__price{display:flex;flex-direction:column;padding-left:18px;border-left:2px dashed rgba(11,23,48,.35)}
.kilo-tag__from{font-size:.7rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase}
.kilo-tag__value{font-family:var(--font-display);font-weight:800;font-size:clamp(2.6rem,2rem + 2vw,3.4rem);line-height:.95;letter-spacing:-.03em;color:var(--navy-900);font-variant-numeric:tabular-nums}
.kilo-tag__value small{font-size:.42em;letter-spacing:0}
.kilo-tag__value small:first-child{vertical-align:.95em;margin-right:3px}

.hero__lead{margin-top:34px;font-size:clamp(1.05rem,1rem + .3vw,1.2rem);color:rgba(255,255,255,.85);max-width:520px}
.hero__ctas{display:flex;flex-wrap:wrap;gap:14px;margin-top:26px}
.hero__chips{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.hero__chips li{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border-radius:999px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.14);font-weight:700;font-size:.85rem}
.hero__chips .i{color:var(--orange)}

/* vídeo vertical da loja */
.reel{position:relative;width:min(100%,340px);margin:0}
.reel__frame{
  position:relative;aspect-ratio:9/16;max-width:100%;overflow:hidden;border-radius:30px;
  background:var(--navy-950) url("../img/video-poster.webp") center/cover;
  border:8px solid var(--white);box-shadow:var(--shadow-lg);transform:rotate(1.5deg);
}
.reel__video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.reel__badge{
  position:absolute;top:14px;left:14px;z-index:2;display:inline-flex;align-items:center;gap:8px;
  background:var(--white);color:var(--navy-900);font-weight:800;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;
  padding:7px 12px;border-radius:999px;box-shadow:var(--shadow);
}
.reel__dot{width:8px;height:8px;border-radius:50%;background:var(--orange);box-shadow:0 0 0 0 rgba(255,114,6,.6);animation:dot 1.8s ease-out infinite}
@keyframes dot{70%{box-shadow:0 0 0 8px rgba(255,114,6,0)}100%{box-shadow:0 0 0 0 rgba(255,114,6,0)}}
.reel__sound{
  position:absolute;right:12px;bottom:12px;z-index:2;display:inline-flex;align-items:center;gap:8px;min-height:44px;
  padding:8px 14px;border-radius:999px;border:0;cursor:pointer;
  background:rgba(7,16,42,.82);color:var(--white);font:inherit;font-weight:800;font-size:.78rem;letter-spacing:.06em;text-transform:uppercase;
  backdrop-filter:blur(6px);transition:background .2s;
}
.reel__sound:hover{background:var(--navy-900)}
.reel__sound .i{width:20px;height:20px}
.reel__sound .i-on{display:none}
.reel__sound[aria-pressed="true"] .i-on{display:inline-block}
.reel__sound[aria-pressed="true"] .i-off{display:none}
.reel__play{
  position:absolute;inset:0;z-index:3;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:14px;
  border:0;cursor:pointer;background:linear-gradient(180deg,rgba(7,16,42,.1),rgba(7,16,42,.55));
  color:var(--white);font:inherit;font-weight:800;font-size:.9rem;letter-spacing:.08em;text-transform:uppercase;
}
.reel__play[hidden]{display:none}
.reel__play-icon{display:grid;place-items:center;width:78px;height:78px;border-radius:50%;background:var(--orange);color:var(--navy-900);box-shadow:0 0 0 10px rgba(255,114,6,.25);transition:transform .3s var(--ease)}
.reel__play:hover .reel__play-icon{transform:scale(1.08)}
.reel__play-icon .i{width:34px;height:34px;margin-left:4px}
.reel__tiger{
  position:absolute;left:-30%;bottom:-6%;width:42%;z-index:4;pointer-events:none;
  filter:drop-shadow(0 16px 24px rgba(0,0,0,.4));transform-origin:50% 100%;
  animation:tiger-bob 4.5s ease-in-out infinite;
}
.reel__cta{width:min(100%,340px);padding-inline:18px;font-size:.9rem}
@keyframes tiger-bob{0%,100%{transform:translateY(0) rotate(0)}50%{transform:translateY(-8px) rotate(-1.5deg)}}

@media (max-width: 980px){
  .hero__grid{grid-template-columns:minmax(0,1fr);grid-template-areas:"head" "media" "body"}
  .hero__media{margin-top:40px}
  .reel{width:min(78%,340px)}
  .reel__tiger{left:-17%;width:32%}
  .reel__cta{width:min(100%,400px)}
}
@media (max-width: 560px){
  .hero__ctas .btn{width:100%}
  .kilo-tag{gap:12px;padding:12px 18px 12px 40px}
  .kilo-tag__slogan{font-size:.92rem;max-width:130px}
  .kilo-tag__slogan .i{width:24px;height:24px}
  .kilo-tag__price{padding-left:12px}
  .kilo-tag__from{font-size:.62rem}
}

/* =========================================================
   FAIXA
   ========================================================= */
.ribbon{background:var(--orange);color:var(--navy-900);overflow:hidden;padding:14px 0 18px;border-bottom:4px solid var(--navy-900)}
.ribbon__track{display:flex;align-items:center;gap:28px;width:max-content;animation:marquee 34s linear infinite}
.ribbon__track span{font-family:var(--font-display);font-weight:800;font-size:clamp(1.15rem,.9rem + 1vw,1.6rem);text-transform:uppercase;letter-spacing:-.01em;white-space:nowrap}
.ribbon__track .i{width:20px;height:20px;color:var(--white)}
@keyframes marquee{to{transform:translateX(-50%)}}

/* =========================================================
   COMO FUNCIONA
   ========================================================= */
.how{background:var(--cream)}
.what{
  background:var(--white);border-radius:var(--radius-lg);padding:clamp(24px,4vw,40px);margin-bottom:clamp(56px,8vw,96px);
  border:2px solid var(--navy-900);box-shadow:8px 8px 0 var(--navy-900);
}
.what__text{font-family:var(--font-display);font-weight:600;font-size:clamp(1.3rem,1rem + 1.4vw,2rem);line-height:1.25;letter-spacing:-.015em}
.what__text strong{font-weight:800;color:var(--orange-ink)}
.how__tiger{width:clamp(110px,14vw,170px);margin-bottom:-24px;transform:rotate(4deg)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;counter-reset:s}
.step{
  position:relative;background:var(--white);border-radius:var(--radius);padding:28px 24px 30px;
  border:1px solid var(--line);box-shadow:var(--shadow);transition:transform .35s var(--ease);
}
.step:hover{transform:translateY(-6px)}
.step__num{position:absolute;top:18px;right:20px;font-family:var(--font-display);font-weight:800;font-size:2.6rem;line-height:1;color:var(--cream-2)}
.step__icon{display:grid;place-items:center;width:58px;height:58px;border-radius:16px;background:var(--navy-900);color:var(--orange);margin-bottom:22px}
.step__icon .i{width:28px;height:28px}
.step h3{font-size:1.35rem;font-weight:800;margin-bottom:8px;color:var(--navy-900)}
.step p{color:var(--muted)}
.step--accent{background:var(--orange);border-color:var(--orange)}
.step--accent .step__num{color:rgba(11,23,48,.18)}
.step--accent p{color:var(--navy-900)}
.step--accent .step__icon{background:var(--navy-900);color:var(--yellow)}
.how__note{
  margin-top:clamp(32px,5vw,48px);display:flex;align-items:center;justify-content:space-between;gap:20px 32px;flex-wrap:wrap;
  background:var(--navy-900);color:var(--white);border-radius:var(--radius-lg);padding:24px clamp(20px,4vw,40px);
}
.how__note p{max-width:560px;font-size:1.05rem}
.how__note strong{color:var(--yellow)}
@media (max-width: 980px){.steps{grid-template-columns:repeat(2,1fr)}}
@media (max-width: 560px){
  .steps{grid-template-columns:1fr}
  .how__note .btn{width:100%;white-space:normal}
}

/* preço por quilo */
.kilo-price{
  margin-top:clamp(32px,5vw,48px);display:flex;align-items:center;gap:18px 28px;flex-wrap:wrap;
  background:var(--white);border:2px solid var(--navy-900);border-radius:var(--radius-lg);padding:22px clamp(20px,4vw,36px);
  box-shadow:8px 8px 0 var(--orange);
}
.kilo-price__icon{display:grid;place-items:center;width:64px;height:64px;border-radius:18px;background:var(--orange);color:var(--navy-900);flex:none}
.kilo-price__icon .i{width:34px;height:34px}
.kilo-price__text{font-family:var(--font-display);font-weight:800;font-size:clamp(1.3rem,1rem + 1vw,1.8rem);line-height:1.1;color:var(--navy-900)}
.kilo-price__text span{font-family:var(--font-body);font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--orange-ink)}
.kilo-price__value{margin-left:auto;font-family:var(--font-display);font-weight:800;font-size:clamp(3rem,2rem + 4vw,5rem);line-height:.9;letter-spacing:-.04em;color:var(--orange-ink);font-variant-numeric:tabular-nums}
.kilo-price__value small{font-size:.38em;letter-spacing:0;color:var(--navy-900)}
.kilo-price__value small:first-child{vertical-align:1.1em;margin-right:4px}
@media (max-width: 560px){.kilo-price__value{margin-left:0}}

/* =========================================================
   CATEGORIAS
   ========================================================= */
.cats__grid{display:grid;grid-template-columns:repeat(6,1fr);grid-auto-rows:minmax(0,auto);gap:18px}
.cat{
  position:relative;display:block;overflow:hidden;border-radius:var(--radius);text-decoration:none;color:var(--white);
  background:var(--navy-800);aspect-ratio:4/5;isolation:isolate;box-shadow:var(--shadow);
}
.cat--meninas,.cat--meninos{grid-column:span 3;aspect-ratio:1/1}
.cat--bebe,.cat--infantil,.cat--juvenil{grid-column:span 2}
.cat img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 30%;transition:transform .7s var(--ease)}
.cat:hover img{transform:scale(1.06)}
.cat::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(7,16,42,.85));z-index:1}
.cat__label{position:absolute;left:0;right:0;bottom:0;z-index:2;display:flex;align-items:flex-end;justify-content:space-between;gap:12px;padding:20px 22px}
.cat__name{font-family:var(--font-display);font-weight:800;font-size:clamp(1.6rem,1.2rem + 1.4vw,2.4rem);text-transform:uppercase;letter-spacing:-.01em;line-height:1}
.cat__go{display:inline-flex;align-items:center;gap:6px;font-weight:800;font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;background:var(--orange);color:var(--navy-900);padding:8px 12px;border-radius:999px;transition:gap .3s var(--ease)}
.cat:hover .cat__go{gap:10px}
@media (max-width: 760px){
  .cats__grid{grid-template-columns:repeat(2,1fr);gap:12px}
  .cat--meninas,.cat--meninos{grid-column:span 1;aspect-ratio:4/5}
  .cat--bebe{grid-column:span 2;aspect-ratio:16/9}
  .cat--infantil,.cat--juvenil{grid-column:span 1}
  .cat__label{flex-direction:column;align-items:flex-start;padding:14px}
  .cat__go{font-size:.68rem;padding:6px 10px}
}

/* placeholder de imagem — claramente identificado */
.ph{
  position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;padding-top:18%;gap:10px;text-align:center;
  color:rgba(255,255,255,.75);font-size:.78rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;
  background:
    repeating-linear-gradient(135deg,rgba(255,255,255,.04) 0 14px,transparent 14px 28px),
    linear-gradient(160deg,var(--navy-700),var(--navy-900));
  outline:2px dashed rgba(255,178,26,.55);outline-offset:-12px;padding-bottom:60px;
}
.ph .i{width:44px;height:44px;color:var(--orange)}
.ph b{display:block;font-family:var(--font-display);font-size:1rem;letter-spacing:.04em;color:var(--white)}

/* =========================================================
   DO BEBÊ AO JUVENIL
   ========================================================= */
.phases{background:var(--royal);color:var(--white);position:relative;overflow:hidden}
.phases::before{content:"";position:absolute;inset:0;background:radial-gradient(50% 80% at 100% 50%,rgba(255,114,6,.25),transparent 70%)}
.phases__grid{position:relative;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.phases__text{margin:20px 0 30px;font-size:1.15rem;color:rgba(255,255,255,.9);max-width:480px}
.phases__visual{position:relative;margin:0 0 0 auto;width:min(100%,460px);padding-left:40px}
.phases__tape{
  position:absolute;left:0;top:6%;bottom:6%;width:58px;border-radius:12px;z-index:0;
  background:
    repeating-linear-gradient(180deg,var(--navy-900) 0 3px,transparent 3px 20px) right 0 top 0/22px 100% no-repeat,
    repeating-linear-gradient(180deg,var(--navy-900) 0 3px,transparent 3px 100px) right 0 top 0/40px 100% no-repeat,
    var(--yellow);
  box-shadow:var(--shadow-lg);
}
.phases__photo{position:relative;z-index:1;width:100%;aspect-ratio:900/1133;object-fit:cover;border-radius:28px;border:8px solid var(--white);box-shadow:var(--shadow-lg);transform:rotate(2deg)}
.phases__badge{
  position:absolute;left:10px;bottom:8%;z-index:2;font-family:var(--font-display);font-weight:800;font-size:clamp(1rem,.8rem + .8vw,1.3rem);
  background:var(--orange);color:var(--navy-900);padding:10px 18px;border-radius:14px;box-shadow:0 6px 0 var(--navy-900);transform:rotate(-3deg);
}
.phases__tiger{position:absolute;right:-8%;bottom:-6%;width:34%;max-width:150px;z-index:3;filter:drop-shadow(0 16px 22px rgba(0,0,0,.35))}
@media (max-width: 860px){
  .phases__grid{grid-template-columns:1fr}
  .phases__visual{margin:8px auto 0;width:min(100%,400px);padding-left:28px}
  .phases__tape{width:44px}
  .phases__tiger{right:-2%;width:30%}
}

/* =========================================================
   MARCAS
   ========================================================= */
.brands{background:var(--white)}
.brands__grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(28px,6vw,80px);align-items:center}
.brands__photo{position:relative;border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-lg);transform:rotate(-2deg);border:8px solid var(--white);outline:2px solid var(--line)}
.brands__photo img{width:100%;aspect-ratio:1/1;object-fit:cover;border-radius:22px}
.brands__photo figcaption{position:absolute;left:16px;bottom:16px;background:rgba(11,23,48,.85);color:var(--white);font-size:.78rem;font-weight:700;padding:6px 12px;border-radius:999px}
.brands__copy > p:not(.eyebrow):not(.brands__small){margin-top:18px;font-size:1.1rem;color:var(--muted);max-width:520px}
.brand-list{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.brand-chip{
  font-family:var(--font-display);font-weight:800;font-size:1.5rem;color:var(--orange-ink);
  background:var(--cream);border:2px solid var(--cream-2);padding:12px 26px;border-radius:16px;
}
.brands__small{margin-top:14px;font-weight:700;color:var(--navy-900)}
@media (max-width: 860px){.brands__grid{grid-template-columns:1fr}.brands__photo{max-width:440px}}

/* faixa rolante de marcas (nomes em texto, sem logos oficiais) */
.brand-strip{margin-top:clamp(48px,7vw,80px)}
.brand-strip__label{text-align:center;font-weight:800;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;color:var(--orange-ink);margin-bottom:16px}
.brand-strip__viewport{
  overflow:hidden;background:var(--navy-900);border-block:4px solid var(--orange);padding:22px 0;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
          mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);
}
.brand-strip__track{display:flex;align-items:center;gap:clamp(28px,4vw,56px);width:max-content;animation:marquee 40s linear infinite reverse}
.brand-strip__viewport:hover .brand-strip__track{animation-play-state:paused}
.brand-strip__track span{font-family:var(--font-display);font-weight:800;font-size:clamp(1.8rem,1.2rem + 2.4vw,3rem);letter-spacing:-.02em;line-height:1;color:var(--white);white-space:nowrap}
.brand-strip__track span:nth-of-type(even){color:var(--orange)}
.brand-strip__track .i{width:22px;height:22px;color:var(--yellow);flex:none}

/* =========================================================
   GALERIA
   ========================================================= */
.gallery{background:var(--cream)}
.gallery__grid{display:grid;grid-template-columns:repeat(4,1fr);grid-template-rows:240px 240px;grid-template-areas:"a b c d" "a e e d";gap:16px}
.g:nth-child(1){grid-area:a}.g:nth-child(2){grid-area:b}.g:nth-child(3){grid-area:c}.g:nth-child(4){grid-area:d}.g:nth-child(5){grid-area:e}
.g{position:relative;overflow:hidden;border-radius:var(--radius);background:var(--navy-800);box-shadow:var(--shadow)}
.g--tall{grid-row:span 2}
.g--wide{grid-column:span 2}
.g img{width:100%;height:100%;object-fit:cover;transition:transform .7s var(--ease)}
.g:hover img{transform:scale(1.05)}
.g figcaption{position:absolute;left:12px;bottom:12px;z-index:2;background:var(--white);color:var(--navy-900);font-weight:800;font-size:.75rem;letter-spacing:.06em;text-transform:uppercase;padding:6px 12px;border-radius:999px}
.g .ph{padding:0;justify-content:center}
@media (max-width: 860px){
  .g figcaption{font-size:.66rem;left:8px;bottom:8px;padding:5px 10px}
  .gallery__grid{grid-template-columns:repeat(2,1fr);grid-template-rows:none;grid-auto-rows:170px;grid-template-areas:"a b" "a d" "c d" "e e" "e e";gap:12px}
}

/* =========================================================
   ECONOMIA + VARIEDADE
   ========================================================= */
.value__grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.vcard{border-radius:var(--radius);padding:30px 26px;background:var(--cream);border:2px solid var(--cream-2);transition:transform .35s var(--ease)}
.vcard:hover{transform:translateY(-6px) rotate(-.5deg)}
.vcard__icon{width:40px;height:40px;color:var(--orange-ink);margin-bottom:18px}
.vcard h3{font-size:1.35rem;font-weight:800;margin-bottom:8px;color:var(--navy-900)}
.vcard p{color:var(--muted)}
.vcard--orange{background:var(--orange);border-color:var(--orange)}
.vcard--orange .vcard__icon{color:var(--navy-900)}
.vcard--orange p{color:var(--navy-900)}
.vcard--navy{background:var(--navy-900);border-color:var(--navy-900)}
.vcard--navy h3{color:var(--white)}
.vcard--navy .vcard__icon{color:var(--orange)}
.vcard--navy p{color:rgba(255,255,255,.82);font-style:italic}
@media (max-width: 980px){.value__grid{grid-template-columns:repeat(2,1fr)}}
@media (max-width: 520px){.value__grid{grid-template-columns:1fr;gap:12px}.vcard{padding:22px 22px}.vcard__icon{margin-bottom:10px}}

/* =========================================================
   EXPERIÊNCIA
   ========================================================= */
.exp{background:var(--orange);position:relative;overflow:hidden}
.exp::before{content:"";position:absolute;inset:0;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='60' height='60'%3E%3Ccircle cx='3' cy='3' r='3' fill='%230B1730' fill-opacity='.08'/%3E%3C/svg%3E")}
.exp__inner{position:relative;display:grid;grid-template-columns:1.3fr .7fr;gap:40px;align-items:center}
.flow{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-top:32px;counter-reset:f;max-width:560px}
.flow li{counter-increment:f;display:flex}
.flow li span{width:100%}
.flow li span{
  display:inline-flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:800;font-size:clamp(1.15rem,.9rem + 1vw,1.6rem);
  background:var(--navy-900);color:var(--white);padding:10px 20px;border-radius:16px;text-transform:uppercase;
}
.flow li span::before{content:counter(f);display:grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--orange);color:var(--navy-900);font-size:.95rem}
.flow li:last-child span{background:var(--white);color:var(--navy-900)}
.exp__quote{margin-top:30px;font-family:var(--font-display);font-weight:700;font-size:1.25rem;color:var(--navy-900);max-width:520px}
.exp__visual{position:relative;display:flex;flex-direction:column;align-items:center}
.exp__bubble{
  position:relative;background:var(--white);color:var(--navy-900);font-weight:800;font-family:var(--font-display);font-size:1.1rem;line-height:1.2;
  padding:16px 20px;border-radius:20px;max-width:260px;box-shadow:var(--shadow);margin-bottom:8px;
}
.exp__bubble::after{content:"";position:absolute;bottom:-12px;left:40%;border:12px solid transparent;border-top-color:var(--white);border-bottom:0}
.exp__tiger{width:min(300px,80%);margin-bottom:calc(var(--section)*-1);filter:drop-shadow(0 20px 30px rgba(0,0,0,.25))}
@media (max-width: 860px){
  .exp__inner{grid-template-columns:1fr}
  .exp__tiger{width:220px}

}

/* =========================================================
   INSTAGRAM
   ========================================================= */
.insta__grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(28px,5vw,64px);align-items:center}
.insta__copy > p:not(.eyebrow){margin:18px 0 28px;font-size:1.1rem;color:var(--muted);max-width:460px}
.insta__feed{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;padding:12px;background:var(--white);border-radius:var(--radius-lg);box-shadow:var(--shadow-lg);border:1px solid var(--line);text-decoration:none}
.insta__tile{position:relative;aspect-ratio:1;overflow:hidden;border-radius:10px;background:var(--navy-800)}
.insta__tile img{width:100%;height:100%;object-fit:cover;transition:transform .5s var(--ease)}
.insta__feed:hover .insta__tile img{transform:scale(1.05)}
.insta__tile--brand{background:var(--orange);color:var(--navy-900);display:flex;flex-direction:column;align-items:center;justify-content:center;gap:6px;font-weight:800;text-transform:uppercase;letter-spacing:.08em;font-size:.8rem}
.insta__tile--brand .i{width:40%;height:40%}
@media (max-width: 860px){.insta__grid{grid-template-columns:1fr}}

/* =========================================================
   LOCALIZAÇÃO
   ========================================================= */
.loc{background:var(--cream)}
.loc__grid{display:grid;grid-template-columns:1.1fr .9fr;gap:24px;align-items:stretch}
.loc__photo{position:relative;border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-lg);min-height:320px}
.loc__photo img{width:100%;height:100%;object-fit:cover;object-position:center 40%}
.loc__photo figcaption{position:absolute;left:16px;bottom:16px;background:var(--white);color:var(--navy-900);font-size:.8rem;font-weight:800;padding:8px 14px;border-radius:999px}
.loc__card{background:var(--white);border-radius:var(--radius-lg);padding:clamp(24px,4vw,36px);box-shadow:var(--shadow);border:2px solid var(--navy-900);display:flex;flex-direction:column;gap:14px}
.loc__pin{display:grid;place-items:center;width:56px;height:56px;border-radius:16px;background:var(--orange);color:var(--navy-900)}
.loc__pin .i{width:28px;height:28px}
.loc__card address{font-size:1.1rem;line-height:1.55}
.loc__card address strong{font-family:var(--font-display);font-size:1.5rem;font-weight:800}
.loc__ref{font-weight:700;color:var(--orange-ink)}
.loc__ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:6px}
.map{position:relative;margin-top:8px;border-radius:16px;overflow:hidden;min-height:180px;flex:1;
  background:
    linear-gradient(90deg,rgba(11,23,48,.06) 1px,transparent 1px) 0 0/28px 28px,
    linear-gradient(rgba(11,23,48,.06) 1px,transparent 1px) 0 0/28px 28px,
    var(--cream);
}
.map iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.map__load{position:absolute;inset:0;display:flex;align-items:center;justify-content:center;gap:10px;border:0;background:transparent;font:inherit;font-weight:800;text-transform:uppercase;letter-spacing:.06em;font-size:.85rem;color:var(--navy-900);cursor:pointer}
.map__load .i{width:24px;height:24px;color:var(--orange-ink)}
.map__load:hover{background:rgba(255,114,6,.08)}
@media (max-width: 860px){
  .loc__grid{grid-template-columns:1fr}
  .loc__ctas .btn{flex:1 1 200px}
}

/* =========================================================
   CTA FINAL
   ========================================================= */
.final{background:var(--navy-900);color:var(--white);padding-block:var(--section);position:relative;overflow:hidden}
.final::before{content:"";position:absolute;inset:0;background:radial-gradient(50% 70% at 20% 50%,rgba(35,70,160,.7),transparent 70%)}
.final__inner{position:relative;display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(24px,5vw,64px);align-items:center}
.final__logo{width:100%;max-width:480px;filter:drop-shadow(0 24px 40px rgba(0,0,0,.4))}
.final__copy p{margin:18px 0 30px;font-size:1.15rem;color:rgba(255,255,255,.85)}
.final__ctas{display:flex;flex-wrap:wrap;gap:14px}
@media (max-width: 860px){
  .final__inner{grid-template-columns:1fr;text-align:center}
  .final__logo{margin:0 auto;max-width:340px}
  .final__ctas{justify-content:center}
}
@media (max-width: 560px){.final__ctas .btn{width:100%}}

/* =========================================================
   FOOTER
   ========================================================= */
.footer{background:var(--navy-950);color:rgba(255,255,255,.78);padding:64px 0 calc(28px + env(safe-area-inset-bottom));font-size:.95rem}
.footer__grid{display:grid;grid-template-columns:1.3fr 1.2fr .8fr 1fr;gap:36px}
.footer__brand img{width:110px;margin-bottom:14px}
.footer__brand strong{color:var(--white)}
.footer__title{font-family:var(--font-body);font-size:.78rem;font-weight:800;text-transform:uppercase;letter-spacing:.14em;color:var(--orange);margin-bottom:14px}
.footer address{margin-bottom:12px}
.footer__nav li{margin-bottom:8px}
.footer a{text-decoration:none}
.footer a:hover{color:var(--white)}
.footer__link{display:flex;align-items:center;gap:8px;font-weight:700;color:var(--white);margin-bottom:10px;min-height:32px}
.footer__link .i{color:var(--orange)}
.footer__bottom{border-top:1px solid rgba(255,255,255,.1);margin-top:40px;padding-top:22px;font-size:.85rem;color:rgba(255,255,255,.55);display:flex;flex-direction:column;gap:6px}
.footer__legal{font-size:.75rem;color:rgba(255,255,255,.45);max-width:720px}
@media (max-width: 860px){.footer__grid{grid-template-columns:1fr 1fr}}
@media (max-width: 520px){.footer__grid{grid-template-columns:1fr}.footer{padding-bottom:calc(100px + env(safe-area-inset-bottom))}}

/* =========================================================
   WHATSAPP FLUTUANTE + BARRA MOBILE
   ========================================================= */
.wa-float{
  position:fixed;right:22px;bottom:22px;z-index:40;display:flex;align-items:center;gap:10px;text-decoration:none;
  opacity:0;transform:translateY(20px);pointer-events:none;transition:opacity .4s var(--ease),transform .4s var(--ease);
}
.wa-float.is-visible{opacity:1;transform:none;pointer-events:auto}
.wa-float__msg{background:var(--white);color:var(--navy-900);font-weight:800;font-size:.9rem;padding:10px 16px;border-radius:999px;box-shadow:var(--shadow)}
.wa-float__btn{position:relative;display:grid;place-items:center;width:62px;height:62px;border-radius:50%;background:#25D366;color:var(--white);box-shadow:0 12px 26px -8px rgba(37,211,102,.7)}
.wa-float__btn .i{width:32px;height:32px}
.wa-float__btn::before{content:"";position:absolute;inset:0;border-radius:50%;border:3px solid #25D366;animation:pulse 2.4s ease-out infinite}
.wa-float:hover .wa-float__btn{transform:scale(1.06)}
@keyframes pulse{0%{transform:scale(1);opacity:.8}100%{transform:scale(1.6);opacity:0}}

.mbar{display:none}
@media (max-width: 760px){
  .wa-float{display:none}
  .mbar{
    position:fixed;left:0;right:0;bottom:0;z-index:40;display:flex;gap:10px;
    padding:10px 12px calc(10px + env(safe-area-inset-bottom));
    background:rgba(11,23,48,.94);backdrop-filter:blur(10px);border-top:1px solid rgba(255,255,255,.1);
    transform:translateY(110%);transition:transform .4s var(--ease);
  }
  .mbar.is-visible{transform:none}
  .mbar__wa{flex:1;display:flex;align-items:center;justify-content:center;gap:10px;min-height:52px;border-radius:999px;background:#25D366;color:var(--navy-950);font-weight:800;text-transform:uppercase;letter-spacing:.04em;font-size:.9rem;text-decoration:none}
  .mbar__wa .i{width:24px;height:24px}
  .mbar__map{display:grid;place-items:center;width:52px;height:52px;border-radius:50%;background:var(--orange);color:var(--navy-900)}
  .mbar__map .i{width:22px;height:22px}
}

/* =========================================================
   ANIMAÇÕES DE ENTRADA
   ========================================================= */
/* só recebe o estado inicial oculto o que está abaixo da dobra no carregamento (a primeira tela nunca fica vazia) */
.reveal--pending{opacity:0;translate:0 26px;transition:opacity .8s var(--ease),translate .8s var(--ease)}
.reveal--pending.is-in{opacity:1;translate:0 0}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none !important;transition:none !important}
  .reveal--pending{opacity:1;translate:none}
}

/* ---------- Telas muito estreitas (≤ 400px) ---------- */
.hero__grid > *,.phases__grid > *,.brands__grid > *,.insta__grid > *,.loc__grid > *,.final__inner > *,.exp__inner > *{min-width:0}
@media (max-width: 400px){
  .btn{white-space:normal;text-align:center}
  .btn--lg{font-size:.9rem;padding:14px 18px}
  .kilo-tag__slogan .i{display:none}
  .hero__title{font-size:2.35rem}
}